Rhetorical Devices: SCREAM to Give Your Presentations Power
Colorful language can capture an audiences’ attention and it can anchor your points in their minds. The following acronym was modified (by adding “simile”) from the book, Speak Like Churchill, Stand Like Lincoln (a book I highly recommend for any speaker!). The SCREAM structure was coined in 2005 by Dr. Randy J. Harvey, the 2004 World […]