Prime Your Audience with Rhyme!

Rhyme builds rhythm, momentum and memory. Rhyme is the third rhetorical device in the acronym SCREAM (Simile, Contrast, Rhyme, Echo, Alliteration, and Metaphor).  Use the techniques of SCREAM to capture your audience’s attention with colorful language and anchor your points the minds of your audience members. Short rhymes can be very effective in foundational phrases […]