Master the Metaphor

“The greatest thing by far is to be a master of metaphor.” –Aristotle Metaphor is the last rhetorical device in the acronym SCREAM (Simile, Contrast, Rhyme, Echo, Alliteration, and Metaphor).  Metaphor is the comparison of two UNLIKE things without using the word “like” as in a simile.  In  a previous post, I briefly explained the […]

Rhetorical Devices: SCREAM to Give Your Presentations Power

Colorful language can capture an audiences’ attention and it can anchor your points in their minds.  The following acronym was modified (by adding “simile”) from the book, Speak Like Churchill, Stand Like Lincoln (a book I highly recommend for any speaker!). The SCREAM structure was coined in 2005 by Dr. Randy J. Harvey, the 2004 World […]