Polished Presenters Use Awesome Alliteration

Mickey Mouse, Donald Duck, Bugs Bunny, Fred Flintstone,  SpongeBob Squarepants. All cartoon characters. All examples of alliteration. Alliteration is the repetition of the same sound at the beginning of nearby words. It is the fifth rhetorical device in the acronym SCREAM (Simile, Contrast, Rhyme, Echo, Alliteration, and Metaphor).  Use the techniques of SCREAM to capture […]

Rhetorical Devices: SCREAM to Give Your Presentations Power

Colorful language can capture an audiences’ attention and it can anchor your points in their minds.  The following acronym was modified (by adding “simile”) from the book, Speak Like Churchill, Stand Like Lincoln (a book I highly recommend for any speaker!). The SCREAM structure was coined in 2005 by Dr. Randy J. Harvey, the 2004 World […]