5 Reasons Why Technical Professionals Should Speak at Conferences

You’ve sat in the audience at conferences, but have you thought about speaking at one? You may be thinking, “Why, on earth, would I want to do that?!?” Below are 5 reasons to consider: 1. PR & Increased Revenue for You or Your Employer Through Expertise-Based Referrals The most common source of expertise-based referrals is speaking […]

Create Multiple Streams of Income from Repositioning Content

(transcript of video): As a speaker, an author, or a coach, would you like to create something where you get paid again and again on the same content? You can do that in many ways by repositioning and repurposing content such as blog content. I’ll give you an example of something I did this summer. […]

15 Concise Strategies for Improved Communication (Book)

“Whether you are a beginner or have reached a roadblock, this book speaks to busy professionals who want concise communication strategies for work, public speaking, and social situations.  These strategies include how to manage stress, conquer fear, communicate like a leader, sell, listen, evaluate and think critically.” So starts the back cover of 15 Concise […]

Sample Professional Speaker Marketing Letter to Associations

Have you ever thought about sending out a mailing to associations to market your speaking? Yesterday, I sent a mailing out, marketing my speaking business to about 65 professional associations/association management companies in the state. I decided to go bold and included the “Easy Button” graphic in the cover letter (my mailing included a cover […]

Have You Updated Your Head Shot?

Have you updated your professional head shot? If your head shot is more than two to three years old, I urge you to gift yourself some new business pictures!  This is doubly true if you are the image of your business, such as is the case for professional speakers. Above I have the 4 main […]

Working with the Meeting Planner: The Pre-Program Questionnaire

If you want to hit a “home run” at a speaking event– to engage your audience and to please the meeting planner–start your preparation with a pre-program questionnaire. Elements should include: Contact person information, including a cell phone number Meeting details: date, time, place, length of program, what’s before and after Audience demographics (number in […]

Get More Testimonials with LinkedIn (Ask for Recommendations!)

If you want to increase the likelihood of getting hired as a speaker, testimonials can make a difference!  Whether you are speaking for free or for fee, you can ask people to give you testimonials.  Video testimonials are great, when you can get them, but you can also use written testimonials. I’ve found it highly […]