Have you ever thought about sending out a mailing to associations to market your speaking?
Yesterday, I sent a mailing out, marketing my speaking business to about 65 professional associations/association management companies in the state. I decided to go bold and included the “Easy Button” graphic in the cover letter (my mailing included a cover letter and my one sheet).
I also wanted to let the association meeting planners know that I tailor my presentations for their audiences, so I also included a graphic of my presentation process:
(more on presentation process in the next post)
What I sent:
Sending out a mailing to associations is a bit of a shot in the dark, but as I had never done it before, and it wasn’t too expensive ($1.46 per mailing, including letterhead, envelope, return label and one sheet–items ordered from Vista Print), I consider it a bit of an experiment. Four hours and $95 invested . . . time will tell if it was time and money well invested. If I get one speaking engagement, I will consider it a success.
I got my association list from an Midwest Society of Association Executives Directory which I had received because I placed an ad in it. You can also find associations in other places. Your library may also have an Association database that you can access at no charge. For example, if you have a Hennepin County Library card, you can access the Associations Unlimited database (you have to log in to use).